View Point

The Changing Scenario of Management Education in India
Prof. C. S. Venkataratnam, Member, FICCI Higher Education Committee & Director, IMI, New Delhi
Ms Shobha Mishra,
Joint Director & Team Leader, Education & Health Services Division, FICCI
AcademiaArticle: Towards a successful career
path: MBA in Retail Management
Article: Art & ManagementPersonality Development Current AffairsCampus NewsGD Topics

Students must work on industry projects to test knowledge

Prof. (Dr.) R.P. Banerjee

The universe creates capacity for and opportunities to cater to the requirements of every person on the planet.

Each individual is unique in his or her nature. The attributes of an individual have some commonalities and at the same time, differences. A curriculum always tries to cater to the generic need of an entity or an enterprise in the context of the time and space it's into.

Each enterprise has certain roles to play in society and the market. It needs the unique blend of the individual with composite attributes that contributes to the culmination of the uniqueness or the perceived uniqueness of it.

The economies throughout the world have been classified into dominant attributes of the major population living in. Whereas an enterprise may have uniqueness apart from that economy, it should fit in with the major trend of its masses.

The mission and the goals of the enterprise would always endeavour to fit in the philosophical blend of the different composites of the economy.

It is with this perspective that the company or the enterprise has the frame of its own systems, structures and processes to have a winning position in the market. The company thus tries to formulate a principle and policy that are tuned to the expectations and goals of the same.

A good learning process would always try to combine the spirit of the situation and the spirit of the market to give an effective blend into the personality of people it's looking at. It is from this perspective that the B-School should organise its curriculum.

With the changes over time, the design of the industry and enterprises keep on changing constantly. Take an example of the early 80s and now. During early 80s, the emphasis was more on the invisible components of a personality. It was considered that the individual components do comprise most of the elements of the personality. Gradually, the idea has undergone a transformation. The world now very aggressively wants a synthesis between the intrinsic and extrinsic; the invisible and the visible; the structures and formless; the measurables and immeasurables; the philosophical and the actual and finally, a blend between the empirical and the eternal.

The demand for and on behalf of industry has undergone a metamorphosis. Look at the trend of global trade now, the competitive advantage which was visualized before across labour, material strength and financial strength has undergone a total change.

The future, that we are trying to carve out of the present, is never a replica of the past. It is rather denovo of its own. The place of study is more of a place of living in future. The person taking the shelter of study continues to contribute clearly and effectively in the blend of attributes and designs for the future. We believe in a process of transformation that takes care of the view spelled out above.

"Increasing competition in job market" is a popular myth. Companies always keep saying that they do not get adequate number of eligible candidates and as a result there remain vacancies in their offices. It has been observed that it is comparatively easier to place the students with previous job experience.

But that doesn't mean that freshers do not get good opportunities. A candidate with proper mix of subject knowledge, communication skill and positive attitude never finds it difficult to get placed in reputed companies in good positions.

Nevertheless, at EIILM students always get ample opportunities to develop their communication skill, personality and subject knowledge during the enter period of their study.

Students have to go through a number of "live projects" in the industry in order to get hands-on experience of the real professional world. They also have to attend grooming and personality development classes to be able to face the interviews.

It is necessary that students have a thorough knowledge in their respective specialisation area. They must revise all the papers they have studied under their PGP curriculum at the time of appearing in their campus interviews. Apart from that a student should process good communication skill and show proper professionals attitude. They must be confident while appearing in interviews, but at the same time they must not be over-confident or arrogant.

The author is Director, EIILM